In the mid-90s, the Internet ushered in a new era in how consumers buy and sell real estate. Today, one platform is more popular than any other in Canada. So, how did we get here? And what’s next? On Episode 25 of REAL TIME, we’re joined by Patrick Pichette, Vice President of REALTOR.ca, and Andrew Jackson, Head of Business Development at the Canadian Real Estate Association. We explore the evolution of listing sites and how REALTOR.ca has staked its claim as a leading platform beyond listings. We also discuss the future of Canadian real estate, new innovations on the horizon, and REALTOR.ca’s trajectory to further support REALTORS® and their clients.
Written by atomic55admin
Episode 38: The Working REALTOR®: Building a Name
Thinking about a career in real estate? Want to build your name as a REALTOR®? While there’s no universal formula for success, there’s a lot to learn from the people behind the profession. This month, we get up close and personal with two REALTORS® for the first episode in our new series, exploring the world of the working REALTOR®.
Edmonton-based James Mabey, CREA’s Chair-Elect, and Halifax-based Chris Peters, CREA’s Regional Director (Atlantic), reflect on how they got their start in the industry and share lessons learned.
Episode 37: Live From the 2023 Leadership Summit
On this special episode of REAL TIME, live-recorded at the Canadian Real Estate Association’s (CREA) 2023 Leadership Summit, we’re joined by Lital Marom, a globally recognized thought leader, entrepreneur, innovation strategist, and business visionary.
Lital has spoken at industry conferences worldwide, inspiring organizations to “disrupt themselves” and unlock their potential in the new, exponential economy. She’s a trailblazer on topics ranging from digital transformation and emerging technologies to workplace culture and agile leadership.
On this episode, Lital focuses on how organizations can reimagine themselves through mindset shifts, the power of data, exploring new business models, and more.
Help us improve REAL TIME.Let us know what you think by filling out our survey. We’ll use your feedback to make the podcast a better tool for you and REALTORS® across the country.
Episode 36: The Future of REALTOR.ca
Each year, REALTOR.ca generates more than five million leads for REALTORS® across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR® members, it’s the country’s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it’s critical REALTOR.ca secures its relevance for the future.
On this episode of REAL TIME, we explore the future of Canada’s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of the CREA.
Ultimately, we look at how this shift will expand the platform’s potential to keep REALTORS® at the heart of the real estate transaction.
Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.
Help us improve REAL TIME. Let us know what you think by filling out our survey. We’ll use your feedback to make the podcast a better tool for you and REALTORS® across the country.
Episode 35: Shannae Ingleton Smith – How to Elevate Your Influence Online
In a hyper-digital world, savvy brands are finding success tapping into and nurturing online communities. On this episode, Shannae Ingleton Smith joins REAL TIME to help REALTORS® find and build a niche of their own, true to their personal and professional brand.
Shannae, President, CEO, and Co-Founder of Kensington Grey, a boutique influencer agency rooted in diversity, is an expert in content creation and brand storytelling. In addition to “finding your people” and building a niche, she also talks about how to portray your authenticity online, make the most of each platform, and strike a balance between creating your own content and having others, like influencers or clients, champion your brand for you.
Let us know what you think about the episode by filling out our survey. Your feedback will be used to make REAL TIME a better tool for you, and REALTORS® across the country.