We might think we know what characteristics define each generation, even when it comes to real estate. Baby Boomers are downsizing, Millennials can’t afford to break into the market, Gen Z are tech obsessed, and Gen X… who are Gen X again? But are any of these prevailing notions true, or are they just stereotypes? In this special episode of REAL TIME, we talk to four REALTORS® from across the country about their experiences with clients of all ages and how each generation is navigating and redefining the landscape. First, we chat Gen X and Gen Z trends with Davelle Morrison and Austin Titus. Later, we explore what’s hot in real estate for Baby Boomers and Millennials with Rob Marland and Tanya Eklund.
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Episode 30: Neil Thornton – Building a Strong Team Culture
Over the last few years some industries have experienced a labour shortage while others have seen an increase. As the workforce continues to evolve, creating a culture that employees value is critical to attracting and keeping the right talent, and driving your business forward.
On Episode 30 of REAL TIME, we’re joined by Neil Thornton, President of the Thornton Group, to help REALTORS® and brokers, regardless of their role on a team, strengthen their leadership, coaching, and engagement skills. Gain insight on how to build a strong team culture anchored in a shared vision.
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Episode 29: Priyanka Goswami – Taking a Focused Approach to Marketing
Historically, real estate has been a referral business, with business development driven by reputation. So, in an industry where word-of-mouth is your strongest marketing tool, how does modern marketing fit in?
On Episode 29 of REAL TIME, we’re joined by Priyanka Goswami, Executive Vice President of One-to-One and Customer Experience at award-winning creative agency No Fixed Address.
Priyanka joins REAL TIME to offer insights on how REALTORS® can take a focused approach to marketing their business, building a strategy that includes first-party data, personalization, success metrics, and more. -
Episode 28: The Art of Conversation
We might be living in a digital age, but a career in real estate is personal.
On Episode 28 of REAL TIME, we’re joined by James Duthie, Canada’s favourite sportscaster, to explore one of the most personal tools of the real estate trade: conversation.
Hear James’ approach to sparking meaningful conversations at work and in life – with examples from throughout his career (the good and bad).
From breaking the ice to broaching sensitive topics, learn how REALTORS® can use conversation to build stronger relationships with their clients.